
accurate and up to date. We also receive information from public sources as part of our research
and profiling activity as explained above.
How Will We Use The Information About You?
We will process your data for the following reasons:
•To fulfil your requests and continually improve your interaction with our website.
•To deliver literature and other materials that you have requested from us.
•To administer a donation from you.
•For our internal administrative purposes and to keep a record of your relationship with us;
•To contact you by post, phone, e-mail and SMS for marketing purposes, to provide you with
information about us, our conferences, meetings, live streaming and products and any other
information we think may be of interest to you.
•To manage your communication preferences.
•To comply with applicable laws and regulations, and requests from statutory agencies.
•Prevent or detect fraud or the misuse of our website.
•Enable technical maintenance work to be carried out by specialists on our server systems.
We may also analyse and screen your personal information and create a profile of your interests
and preferences. This allows us to ensure communications are relevant and timely and provide
an improved experience for our supporters. It also helps us understand the background of our
supporters so that we can make appropriate requests to those who may be willing and able to
give more than they already do, enabling us to raise funds sooner and more cost-effectively.
When building such a profile we may make use of additional information about you, including
geodemographic information and measures of affluence. This information is taken from
publicly available sources, for example from public registers, such as listed Directorships,
typical earnings in a geographical area, information from the electoral roll, press reports and
social media posts. We may use third party suppliers to undertake these activities on our behalf
and share your information with them to the extent required.
Whilst generally we will seek consent to process your data at the point we collect it, in some
cases, we may process data without consent where it is within our legitimate interests to do so
(e.g. to process a donation you have made), provided that we respect your legal rights.
We will never sell or share your data with third parties for their marketing purposes. We will
not share your information with other individuals or organisations outside the GEM TV.
Within GEM TV, we will only share data to give you the best and most relevant experience.
We may allow our staff, consultants and/or external providers acting on our behalf to access
and use your information for the purposes for which you have provided it to us (e.g. to deliver
mailings, analyse data and process payments). We only provide them with the information they
need to deliver the relevant service, and we make sure your information is treated with the
same level of care as if we were handling it directly.